In my 11 years experience working in direct and indirect capacities with some well known national brands, I’ve seen leaders (directors, VP’s, managers, etc.) come and go. And in these foul economic times as companies start their South Beach diet to cut fat throughout the organization, the emphasis on your worth and your value to […]
One of the top studies reported in 2008 found social media blogs influence a consumers online social behavior of their purchasing decisions far greater than social networks, as blogs that influence consumers generate a timely conversation and perceived as a greater trusted resource. Covered by Clickz, the study conducted by JupiterResearch called “Harnessing the Power […]
2008 is coming to a close, and you may have embarked on your first, well-overdue, search engine optimization (SEO) project for your business. Many steps were likely taken in your SEO project through the discovery phase of assessing how friendly your website architecture is for search, keyword discovery around your industry/market/brand/product/competitors, research where your visitors […]
Chances have it you use a social network as Facebook or MySpace, or contribute to a social media platform, such as a personal or corporate blog. The online playground is full of social activities with everyone including your mother jumping onto the next latest and greatest way to connect with friends, family, professionals and groups […]
Are you a “Joe the Plumber”, or a new or small business owner needing to get Google to drive new business? Then grab a coffee and have a read as I plan to pack as much value into this post for you to get you started. And as always, any questions or comments, make a […]
The funny thing with email over all other web marketing channels is you only get to get it right once. Once you click “send”, that email campaign is out the door to tens or hundreds of thousands of potential customers. Ensuring strong procedural protocal and best practice hygiene is maintained within your organization is essential to maintaining […]
I have to come clean. I’ve worked on campaigns for which the goal was, in part, to get a particular piece of creative to go (and I quote) “viral.” That is, we designed campaign elements to be intriguing and clever, a bit surprising and funny. I suppose that only a disinterested third party could truly […]
Over the last 2 years I’ve seen a significant increase of clients who are business owners or marketing managers turning to the web to gain attain online market share and an overall online presence in an attempt to remain competitive and tap into the vast opportunities the web has to offer their business. Search engine optimization […]
While not one of my typical posts that cover education, strategy, programs or campaign overviews of Internet marketing, but this post was originally in the YOUmoz section of SEOmoz, but was so excellent I added it here for all those who are newcomers to the online and search marketing field. I am sure that it’s useful information […]
I recently had a client discussion about the significance of measuring the success of Online Marketing campaigns, and the importance of defining criteria of the Key Performance Indicators (KPIs). This discussion led to the big question – what analytical tool for my website is right for my business. While there are many tools and free apps on the […]