The art of the possible
Bridge strategy, data and technology to transform your business goals.
Accelerate digital adoption, innovation and growth thru data, technology and CX
Digital is in our DNA, and it always will be. But to drive true business growth and improve productivity we look at the big picture across people, process and technologies.
Innovation fuels transformation. We help you innovate and navigate the digital transformation waters. Bridge the right Digital fit for your business to improve customer experience, operations and value streams, digitalize labour, and commercialize your data through technology.
Your Advisor
Design a strategic digital transformation plan informed by your business goals to create new opportunities, new ways of thinking and innovative ways of working.
Find the right Digital adoption ‘fit’ for your business. We help you unlock data-driven opportunities to deliver new commercial value that grow revenue, lower operating costs and enhance customer experience (CX).
Bridge the conversation between business, technology and data to enable new innovative solutions and capabilities that digitalizing labour and processes thru automation, accelerate your growth strategy, deliver an Amazon-like experience, or unlock new solutions that customers will love.
Marketing & Sales Transformation
Ready to utilize new Sales & Marketing capabilities across data and technology to unlock new value streams, automate the sales process and orchestrate a consistent customer experience across digital customer channels? We’ve seen it all.
Experience – Deliver the right customer experience across multiple touch points thru the customer journey, path-to-purchase and CRM sales funnel.
Data and Insights – Leverage new customer insights to inform business decisions and orchestrate a multi-channel customer experience.
Decisions – Optimize experiences and customer engagement using machine learning (ML) and AI to scale.
Commercialize Your Data
Sitting on a goldmine of data? Monetize your data for Marketing and Sales teams.
We help commercialize data through data engineering, data science and technology to unlock new business value across numerous areas of your business strategy, operations, and with customers.
Unify silo’d data to a data lake or cloud location. Create a true customer 360 across 1st, 2nd and 3rd party data to enable enriched customer profiles, deep segmentation and its omni-channel orchestration. Integrate CRM data (ex. SalesForce) with marketing automation. Gain transparency on Marketing’s impact and attribution thru the entire sales funnel, and more.
Your Digital Adoption Partner
Bridge opportunities with people and tech to enable new innovative solutions and capabilities that improve business value streams and orchestrate commercial value at scale.
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- Bridge people, process and technology
- Business readiness audits and assessments
- Strategic digital transformation planning and roadmap
- Enable customer self-serve platforms and solutions
- Technology evaluation and assessments
- Data audits and strategic planning
- Learn how to incubate to innovate, and accelerate
- Commercialize and monetize data
- ex. grow revenue, lower operating costs, enhance customer experience.
- eCommerce and online shopping
- Customer journey mapping
- Enable Amazon-like customer experiences
- Digitalize labour and repetitive processes
- Accelerate and scale business or commercial programs
Marketing Transformation
Set the stage for the big picture. Marketing technology, data and analytics, business strategy integration, customer channel strategy, people and skills, and governance.
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- Marketing Technology (MarTech) enablement
- Marketing data and analytics enablement and orchestration
- Data-driven multi-channel campaign orchestration (omni-channel)
- Reporting and data visualization; Google Data Studio, Tableau, PowerBI
- Lead-2-Revenue Management
- Marketing automation
- CRM enablement and sales funnel participation
- Campaign management
- Digital advertising / programmatic
- Social media management
- Personalization and A/B testing
- Content management (CMS)
- Global operating and governance model (shared services)
- Process automation, RPA, digitalize labour and repetitive tasks
- Customer data management platforms (CDP)
- Voice of Customer (Surveys, polls)
Sales Transformation
Bridge opportunities with people and tech to enable new innovative solutions and capabilities that improve business value streams and orchestrate commercial value at scale.
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- CRM + Marketing attribution
- Lead-2-Revenue Management Strategy
- Sales and CRM enablement capabilities
- Sales funnel automation (MQL, SQL)
- Automated lead qualification, nurturing and scoring
- Account-based marketing
- Customer lifecycle marketing
- eCommerce enablement
- Data-driven sales prospecting and qualification
- AI-driven sales lead qualification
- Sales funnel acceleration
- Reporting and data visualization
- Change management
Data and Analytics
Commercialize your data thru technology and data science to orchestrate a multi-channel customer experience thru technology, or turn data into insights to inform data-driven business decisions.
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- Data consumption (APIs) and modelling
- Data transformation and orchestration
- Data commercialization and monetization strategies
- ex. data-driven account-based customer programs
- Marketing attribution and 360 reporting
- Sales funnel reporting
- ex. campaign attribution, lead scoring
- Website analytics (Adobe Analytics, Google Analytics)
- Customer data management platform (CDP)
- ex. Unify silo’d unstructured data
- 3rd party data sourcing; data enrichment and sales prospecting
- Data visualization and reporting
- ex. Google Data Studio, Tableau, Power BI
- Data-driven sales prospecting and qualification