What does UX (user experience) have to do with website design? Everything.

The foundation of any good product design (think Apple products like iPhone or a Mac), is a customer-centric understanding to how the product should look, feel and work. Good UX is rooted by psychology, and this is the mindset any good website designer should consider when designing a new website.

Web designers and UX specialists work together to qualify the use-cases and psychology how users or customers should experience and navigate through a clients website to achieve the purpose and goals that it was built for. Users now multiple points of access to engage and experience a website, that UX impacts can differ in how a user will engage with a brand online.  Read more